New look for Lyon Plus

directLyonplus2010French free daily Lyon Plus introduced a new design today. The masthead is now in darker red, had rounded corners and a bold typeface of the ‘Plus’ brand. Also inside pages have been redesigned. On the pdf page of the paper different editions can be downloaded and compared.

The paper was launched in March 2004, by the Groupe Est Républicain (Le Progrès) to compete with Metro and 20 Minutes.

In 2007 the ‘Ville Plus’ group – also titles in Lille, Marseille, Bordeaux and Montpellier – got a boost when the Groupe Bolloré launched their Direct free daily in Paris. Later editions for Nantes, Strasbourg, Nice and Toulouse were added by Bolloré.

Lyon Plus distributes almost 70,000 copies. Total circulation of all Direct-plus editions is 650,000.

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