E15 publisher Mladá fronta’s free weekly
In April 2009 Czech publishing house Mladá fronta launched ‘7′ Sedmička, a free weekly newspaper, in more than 40 markets across the Czech Republic. This followed the launch in 2007 of the free economic daily newspaper E15.
The weekly is published in 29 editions with a total circulation of 700,000. The paper is distributed through 2000 special “7” stands. Page count is usually 48 pages, but sometimes up to 64 pages when carrying special commercial supplements. The format is just larger than A4.
During 2010 the paper will also be implementing the latest on line self serve advertising creation and ordering system from Wave2 in the UK. They will be the first publisher in this part of Europe to offer such a solution.