Tamedia combines online brands

Swiss publisher Tamedia, publisher of paid newspapers and free daily 20 Minuten will combine the ad-sales for its three online portals 20minuten.ch, Newsnetz and search.ch.

The joint market of the three brands will consist of 2.1 million unique monthly users. Booking ads on the separate websites will also be possible. The reach of the new Power-Pool will be around 60%.

Currently the joint Super-Pool is market leader with 2.8 million unique users and 80% of the market. The Tamedia titles are still included in this combination, but will end the cooperation in July. (Persoenlich)

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