Metro & Spits: 2nd & 3rd in the Netherlands

With 1,833,00 and 1,669,000 daily readers, free dailies Metro and Spits are 2nd and 3rd in the Netherlans after paid market leader De Telegraaf according to the 2009 data from NOM Printmonitor. The third Dutch free daily De Pers had 747,000 daily readers, which makes it the 5th paper after paid paper AD.

Compared to 2008 the readership of free dropped slightly, probably because of the reduced print run of all three titles.

In total 2.8 million people in the Netherlands read a free paper, 1.1 million of those read only a free paper, meaning most readers of free dailies read a paid paper as well.

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