Dutch free cut circulation in 2009
With a market share of 25% and a total circulation of 1.2 million free dailies are still very much present in the Netherlands according to the latest HOI auditing data. Nevertheless, all three national free titles cut circulation in 2009 compared to the previous year.
Metro is still market leader with 506,000 copies (533.000 in 2008, -5%) while Spits cut circulation with 3% to 417,000 (430,000 in 2008). Metro is the second paper in the Netherlands after De Telegraaf (670,000) while Spits is fourth after AD (443,000 copies).
Third national free daily De Pers distributed 220,000 copies on average in 2009 (367,000 in 2008, -40%). In Q4 2009 the circulation of De Pers was 178,000.
Local free daily Almere Vandaag had a stable circulation of 77,000.
The average drop in circulation of paid newspapers was 3% when 2009 and 2008 were compared.