Book on De Pers
Free daily De Pers, launched in 2007 as the third Dutch free daily is the subject of a book of free lance journalist Govert Schilling.
In “Gratis maar niet goedkoop” (Free but not cheap) Schilling covers the turbulent history of the paper. The ambition was to become the largest – and the best – newspaper in the Netherlands within one year.
The ambitions, however, almost killed the paper. It launched a Saturday edition, experimented with a fee business paper, introduced door-to-door distribution, published books, but mostly burned money at a fast pace.
Last year the paper cut down on circulation (from 500,000 in the first year to 200,000) while it was saved by regional publisher Wegener (Mecom) that took over distribution, printing and sales.