Travel magazine Metro UK
250,000 copies of the glossy magazine will be distributed next week.
The magazine will feature two focus destinations, a European summer travel calendar and a UK destination spread. (PressGazette)
Launching magazines, usually on the glossy paper advertisers want for their ads, is done in many markets. Earlier Metro UK launched a woman’s weekly in London. Metro Belgium (Concentra), Metro International (Hong Kong, Sweden, Chile, Czech Republic), Urban (Denmark), 20 Minuten (Switzerland), Heute (Austria) – to mention only a few – have all distributed special weekly, monthly or quarterly magazines.