Virgin 17 (France) to Bolloré

The media group of French industrial millionaire Vincent Bolloré, Bollore Media, is expanding. According to the Wall Street Journal, Bolloré is talking to Lagardere Active, part of French media company Lagardere, to buy television channel Virgin 17.

The publisher already owns commercial TV-station Direct8, free morning and evening dailies (Direct Soir and Direct Matin) in several French markets (Paris, Nice, Strasbourg, Nantes, Toulouse), a free sports weekly (Direct Sport) and advertising and TV-production companies. Bolloré is also planning a new paid ‘upmarket’ newspaper for France.

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