20 minutes and Metro lead in France

For the third year since 2007, free daily 20 Minutes is the best-read newspaper in France. The paper had 2,675,000 daily readers in 2009, which is somewhat less than in 2008 (2,711,000) but it still beats all paid papers. (data from Epiq/Audipresse)

Metro is for the first time second (2,461,000 readers against 2,483,000 in 2008) before paid sports paper L’Equipe (2,262,000 readers – down from 2,587,000 in 2008).

Both the free Direct Ville Plus papers (Paris, Lille, Marseille, Lyon, Montpellier, Nantes, Nice, Bordeaux, Strasbourg, Toulouse) and Paris free evening paper Direct Soir gained readers. (click on graph for better view.)

france2005_2009

The readership of French regional papers is surveyed in different periods (this time 2007-2009 cumulative) which makes it hard to compare data. Ouest France had a readership of  2,242,000 which makes it the fourth best-read paper in France.

In total 4.5 million French read a free daily on an average weekday, 8.2 million read a national daily while regional dailies are read by 17.2 million people.

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