1.3 million readers for Metro Canada
Free daily Metro Canada – published in seven local markets – is again the best-read newspaper in the country with 1,256,000 daily readers, up from 1,118,000 readers in 2008 according to the latest NADbank data.
Free daily 24 hours/heures (Sun Media/Quebecor), is active in six markets and had 868,000 readers (824,000 in 2008). Only in Vancouver 24 hours has more readers than Metro.
In Montreal Metro is third (337,000 readers) after Le Journal de Montréal and La Presse, 24 heures is fourth. In Ottawa both free dailies are fourth and fifth after the Ottawa Citizen, The Ottawa Sun and Le Droit.
In Toronto Metro is second (486,000) after the Toronto Star (979,000). 24 hours (265,000) is fifth after The Globe and Mail and The Toronto Sun.
In both Calgary and Edmonton Metro and 24 hours are third and fourth. In Halifax Metro is second after the Chronicle-Herald – 24 hours does not have a local edition.
Metro gained readers in every market, 24 hours lost readers in Toronto and Edmonton.