Newspaper Innovation

Free daily Adevarul de Seara is the free evening spin-off from Romanian paid morning paper Adevarul which was acquired some years ago by Dinu Patriciu, probably the richest Romanian at this moment, who is said to have a fortune of approx. €2 billion.

It started with seven editions in October 2008: Bucharest, Arad, Timisoara, Iasi, Cluj-Napoca, Bacau and Oradea. Each local edition has its own staff and also has its own frontpage.

In December 2008 seven more editions were added: Ploiesti, Resita, Deva-Hunedoara, Suceava, Botosani, Targu Mures and Baia Mare. [in the first version of the post it said that the first 14 editions were launched in 2009 - it should have been 2008, see also the comment below].

In 2009 18 new editions were launched between February and September: Craiova, Targu Jiu, Brasov, Sibiu, Bistriţa, Constanta, Râmnicu Vâlcea, Drobeta Tr. Severin, Alba Iulia, Braila, Buzau, Focsani, Galati, Piatra Neamt, Pitesti, Satu Mare, Slatina and Targoviste.

Launching 32 local editions of a free daily within one year is something no other paper has been doing in the past.

Total (BRAT) audited circulation of the paper was 465,000 at the end of 2009. All editions can be downloaded from Adevarul website.

This entry was posted on Thursday, February 25th, 2010 at 6:10 pm and is filed under Launches. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.