Frees 2nd, 3rd & 4th in French circulation

20minutes2008Free daily 20 Minutes is the national paper with the highest circulation in 2009 in France according to the latest OJD research. The paper distributed 710,000 copies on average every weekday. Metro is the second national daily with 658,000 copies while the Direct Plus papers (Marseille, Lille, Lyon, Paris, Nice, Strasbourg, Rennes, Montpellier, Bordeaux and Toulouse) distributed 649,000 copies (excluding Paris free evening paper Direct Soir: 345,000 in 2009).

The regional paper Ouest France, however, is still the paper with the highest circulation in the country (more than 750,000 copies). National papers like Le Monde, Le Figaro and L’Equipe have a circulation between 300,00 and 350,000.

Circulation of 20 Minutes declined compared to 2008 (783,000) while also Metro cut circulation compared to the previous year (738,000). The Direct Plus papers distributed 666,000 copies in 2008, Direct Soir had a circulation of 493,000.

It should be noted that all three free dailies don’t distribute for six weeks in summer. Metro was published on 205 days, 20 Minutes on 210 days and the Direct Plus papers on 215 days.

Almost 60% of the Direct papers and 20 Minutes are distributed through racks, Metro uses racks for 34% of its circulation. The remainder of the circulation is mainly hand distributed although 20 minutes uses also direct distribution (5%).

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