New Springer free daily in Germany

WeltAktuell2010

Welt Aktuell, the free paper distributed to airline passengers in Germany, debuted on January 4. The paper is handed out to all Lufthansa passengers (business and economy) on domestic flights in Germany after 16:00 each weekday afternoon.

The paper counts 12 tabloid pages. Content comes mostly from other Axel Springer papers like Die Welt, Welt am Sonntag and Welt Kompakt. Circulation is 30,000.

Since the closure of airline paper Süddeutsche Zeitung Primetime (also an afternoon paper for Lufthansa passengers), Germany was without free papers; earlier in 2009 the free train/plane Handelsblatt am Abend (Holtzbrinck group, Handelsblatt) closed down.

Before that there were other (unsuccessful) train/plane papers like die Sportzeitung (2006-2007, also in cooperation with Lufthansa), FTD Kompakt (Financial Times Deutschland, 2003-2006) and ICE-Press (Der Spiegel, 1997-1999).

One Response to “New Springer free daily in Germany”

  1. Newspaper Innovation » Blog Archive » Welt Aktuell expands to trains Says:

    [...] The paper will be distributed in first class coaches of the ICE trains of Deutsche Bahn. In January the paper started to be distributed on domestic Lufthansa flights (see previous post). [...]