De local Pers launched

Since the beginning of February, the cooperation between Dutch free daily De Pers and the free weeklies of regional partner Wegener (part of the Mecom group) can be seen in the new free weekly MaasstadPers that is distributed in Rotterdam.

Wegener provides local content for the paper while De Pers is responsible for national news. The new paper (right), however, has the typical look and feel of De Pers (left), with the same color, the same logo and the same font. It also looks more like a regional or national daily than like a free weekly. (click for enlargement)

maasstadpers

Total circulation of the Wednesday-weekly is 365,000. There are four different editions distributed in Rotterdam. Most of the distribution is to households although there are also racks in shopping centers and other public places.

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