Evening Standard 9th, Metro 3rd in readership
Readership of the Evening Standard in the last months when the paper moved to free distribution increased to almost 1.37 million according to Stephen Brook in The Guardian. Brook compares readership data over the last three months with the 6 months preceding that.
This increase (+140%) is exactly in line with the increase from 250,000 to 600,000 copies (also +140%) of the Evening Standard when it went free. This means the paper has 2.3 readers per copy.
Metro reaches 2.7 readers per copy; also London Lite had 2.7 readers per copy in their last surveyed period. Thelondonpaper reached 2.2 readers per copy in the first half of 2009.
With 1,370,000 readers the Evening Standard would be the 9th paper in the UK, surpassing the Daily Record, the Guardian and the Independent.
In the latest public available NRS readership data (October 2008 – September 2009) Metro finally surpassed the Daily Mirror, it is now the 3rd best-read paper in the UK after the Sun and the Daily Mail.
Since 2005/2006 Metro increased readership with 82%. Only two other UK national papers saw their readership increase since 2005/2006: The Times (+2%) and Daily Star (+15). The Daily Telegraph, The Independent and the Daily Record lost 10% or more.