Newspaper Innovation

Already in January 2009, two students from the Blekinge Institute of Technology School of Management (Sweden), Yousuf Chapal & Md. Mahbubur Rahman published their Master Thesis in Business Administration on the possibilities of launching a free daily in Bangladesh.

They conclude that it would be possible to launch such a paper in the country. For their research they interviewed publishers, advertisers and newspaper readers.

The thesis can be downloaded from essays.se.

This entry was posted on Friday, January 29th, 2010 at 7:30 am and is filed under Research. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.