Free circulation in Spain
Less than four years ago, in 2006, there were almost 5 million copies of free daily newspapers distributed in Spain every weekday. At the end of 2009 this has dropped to less than half of that: 2.3 million. Compared to 2008 (3.9 million copies), circulation dropped with 43%.
One of the reasons is the high number of closures in Spain, with the closing down of Metro (January 2009) as the most dramatic event. But also local titles in Bilbao, Valencia, Alicante, Malaga, Pamplona, Almeria, Benidorm, Madrid, Mallorca and the Barcelona area stopped publication. Free airline daily Iberia Universal closed this year while business paper La Gaceta de los Negocios went paid.
But also the three remaining national titles 20 Minutos, Què! and ADN went down in circulation as the graph below (click to enlarge) shows. Both Què! and ADN closed several editions (La Coruna, Mallorca, Murcia, Cartagena, San Sebastian, Santander, Castellón, Huesca, Pamplona, Vigo, Alicante, La Rioja, Cadiz and Jerez).
January 29th, 2010 at 9:02 am
[...] Bakker laat zien dat de circulatie van gratis kranten eind 2009 maar liefst 43 procent lager was dan eind [...]
January 30th, 2010 at 4:11 pm
[...] delle cause – rileva newspaperinnovation.com – è il gran numero di testate chiuse nel paese, con la chiusura di Metro (gennaio 2009) come [...]
February 3rd, 2010 at 9:31 pm
[...] (II): vía Toni Piqué descubro este interesante post (con gráfico) sobre cómo ha evolucionado la circulación de los diarios gratuitos en España (D.E.P. [...]