De Pers and Wegener join forces in Rotterdam

In April 2009, Mecom-owned Wegener, the biggest publisher of regional dailies in the Netherlands, began working together with free daily De Pers, owned by Dutch millionaire Marcel Boekhoorn.

Wegener took over part of the distribution, ad sales and printing of the free paper, which then restricted distribution to the western part of the country where Wegener did not publish any dailies.

De Pers cut circulation from almost 500,000 to 200,000 – a further cost cutting operation after the closure of the Saturday edition and the downsizing of staff earlier. The Wegener-deal and the cost cuts probably saved the paper from going down itself.

Wegener recently announced that circulation would be expanded to 250,000 by also serving other non-western major cities.

The next step is cooperation between De Pers and the local freesheets from Wegener in Rotterdam. The Wegener free weeklies “Maasstad Weekbladen” will be relaunched as MaasstadPers. The former editions only contained local information, the new paper will also have national news provided by De Pers. (VillaMedia)

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