Dutch frees cut circulation

All three Dutch free dailies have cut their circulation in Q3 2009 compared to the same period in 2008. Generally, a lower circulation in Q3 is normal for most free newspapers as they distribute less during the summer holiday, but the recession apparently asked for more cost cutting than just that.

Free daily De Pers already announced that they would go back to a circulation of around 200,000 as they target now only major cities in the western part of the country. In fact the paper went back to 159,000 copies in Q3 (302,000 in Q3 2008).

Metro distributedĀ  462,000 copies in Q3 (488,000 in Q3 2008) while Spits had a circulation of 343,000 in Q3 2009 against 362,000 in Q3 2008.

In 2008 there were still four free national newspapers distributed, DAG (circulation almost 400,000) closed down inĀ  October 2008. This means that with 500,000 copies less to compete with (DAG and the lower circulation of De Pers), Metro and Spits still cut their circulation.

2 Responses to “Dutch frees cut circulation”

  1. Newspaper Innovation » Blog Archive » De Pers increases circulation Says:

    [...] free daily De Pers, down in circulation to 159,000 in Q3 2009 (see previous post) wants to increase circulation in 2010 to [...]

  2. Newspaper Innovation » Blog Archive » Spits expands, Metro extends Says:

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