t.o.night goes underground

t.o.nightToronto free evening daily t.o.night recently started an indoor distribution campaign in Toronto’s underground walkway PATH.

Billboards advertise the free daily but also have a dispenser so passers-by can pick up the paper (click for a better view).

Pick-up rates from the billboards have been so high, that t.o.night has decided to double the size of the campaign throughout the downtown core in the next few weeks. The campaign is expected to last all winter.

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