Newspaper Innovation

After two years being the best-read newspaper in Spain, free daily 20 Minutos lost this position to sports paper Marca according to the latest AIMC/EGM data.

In February – November 2009 20 Minutos had 2.4 million readers (against 2.9 in the same period in the previous year -18%). Marca increased readership with 8% to 2.8 million.

Third is paid paper El País (2.1 million readers, -6%). Also free dailies Qué! (1.7 million, -25%) and ADN (1.4 million, -23%) lost readers.

As can be seen in the graph (click for better view), it is the first decline in readership ever for the free dailies. All of them, however, have cut circulation in 2009 as a result of the recession.

This entry was posted on Monday, December 14th, 2009 at 9:35 am and is filed under Readership. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.