UK readership – only Metro wins

The last NRS UK readership data covers the period to September of this year, when both London Lite and thelondonpaper were still in business.

On the website, however, the last public data only go as far as June 2009. When the last four July/June periods are compared, it is clear that the only paper that shows a consistent increase in readership is Metro UK. Metro is about to bypass the Daily Mirror. (Click on graph for better view.)

UK2005_2009

The real gem on the NRS website is the ‘trends‘ section were readership and circulation of all papers is reported with complete data and graphs since 2001. How did the Sun perform? From 3.4 million copies in 2001 to 2.9 in 2008 – readership down from 9.6 million to 7.7 million. Even the Financial Times lost quite a few copies (50,000) and readers (190,000). Metro went from 795,000 copies to 1,360,000 while readership increased from 1.3 million to 3.4 – from 1.6 readers per copy in 2001 to 2.5 readers now.

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