Portugal: from 5 to 4

MeiaHora2009Finding myself in free newspaper paradise Lisbon this morning, I couldn’t find free ‘quality’ daily Meia Hora by publisher Cofina. (Although I picked up Metro, Destak, Global Noticias and OJE.)

The last issue of Meia Hora available on the website was that of July 17 (right), suggesting that the paper did not return after the summer holidays.

The closure of Meia Hora is probably related to the acquisition of the shares of Metro Portugal by one of Cofina’s subsidiaries. Cofina also publishes free daily Destak since 2004. Having three free dailies, apart from paid dailies Correio da Manhã, Record (sports) and Jornal de Negócios (business), is too much apparently.

Still there are three general free dailies (both with Lisbon and Porto editions) and one business free daily in the country.

Metro counted this morning 16 pages, 6 of them with ads and also containing a glued-in 8 page full color insert. Destak counted 24 pages, 10 devoted to advertising.

Global Noticias, launched in 2007 by Controlinveste, also publisher of paid dailies Diario de Notícias, Jornal de Notícias, 24 Horas and O Jogo (sports). The paper counted 16 pages, 4 of them with ads – and containing a glued insert as well.

Free business paper OJE (circulation 28,000) counted 24 pages, less than 4 of those filled with ads.

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