Standard’s distribution costs from 30p to 4p per copy

Since going free the costs of distribution for a copy of the London Evening Standard went from 30 pence per copy to 4 pence. Geordie Grieg, editor of the paper told The Guardian that this was “another positive result of the change”.

Okay, let’s do the numbers.

Daily 600,000 for 4p means £24,000 a day and £6000,000 a year (250 publishing days).

The paper used to distribute 250,000 copies, costing 30p each, making that £75,000 a day and almost £19 million a year.

Savings: £13 million.

The paper, however, sold half (125,000) of their copies for 50p, which is £62,500 a day or £15,625,000 a year. This is not net income of course, but the 12p going to news agents was already included in 50p distribution costs.

Is the Evening Standard £2.5 million down?

Well, even more that that of course, printing the 350,000 extra copies is not for free. At 20p a piece it could be around £30 million a year for 600,000 copies (next month to be increased to 750,000).

There must be a lot more ads in the Evening Standard now, or ads at a much better rate… or am I missing something?

2 Responses to “Standard’s distribution costs from 30p to 4p per copy”

  1. Bernard Zimmermann Says:

    You can also factor in that advertising revenue is down now.

  2. Monday Morning Edition 11/23/09 « Coney Media Says:

    [...] COST OF FREE DISTRIBUTION: London Standard’s analysis. [Newspaper [...]