Metro deal with 20 Minutos Spain

MetroWorld009In January 2009 Metro International closed down their operation in Spain after almost 8 years. Now, the publisher closed a deal with its former main competitor 20 Minutos (Schibsted) for pan-European advertising.

Metro already had a contract with the Belgium Metro (Concentra group) since 2006, the existing deal with Metro UK (Associated Newspapers) is upgraded to an exclusive contract to sell international advertising.

With partners, Metro claims a circulation of 10.3 million and a readership of 24 million. In Europe the combinations says it reaches “19.0 million urbanites in 146 major European cities in 15 European countries”. (Metro Press release)

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