Swine flu deal for Blick am Abend

BlickSwinefluA swine flu outbreak might be good news for Swiss free evening daily Blick am Abend. Every article about the flu is accompanied with an ad (Abwehr Stärken!) from bio-drink Aktifit.

So far 8 articles, all but one with the ad, have been placed in paid paper Blick and Blick am Abend.

The policy led to discussions in Switzerland about the ethical implications of the deal. Most of all because it could mean that the decision to write about the flu can be profitable, so the sales department could put some pressure on the editorial staff (which was denied by a spokesperson from the publisher).

Mixing commercial and editorial content is also not in line with the Code of Conduct of Swiss newspapers. (Basler Zeitung)

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