Comments on: Politico expands online http://www.newspaperinnovation.com/index.php/2009/10/29/politico-expands-online/ Daily blogging on free daily newspapers Tue, 07 Feb 2012 06:25:38 +0100 http://wordpress.org/?v=2.8.4 hourly 1 By: Jim Long http://www.newspaperinnovation.com/index.php/2009/10/29/politico-expands-online/comment-page-1/#comment-77682 Jim Long Sat, 31 Oct 2009 01:18:31 +0000 http://www.newspaperinnovation.com/?p=2956#comment-77682 What's interesting to me is that at a recent Online News Association conference, Jim Brady stressed MOBILE. I think a BIG part of their strategy will be <a href="http://vergenewmedia.com/2009/10/30/politicos-foray-into-local-news-dc-media-game-changer/" rel="nofollow">mobile applications</a> Given higher CTR's on mobile display ads, this could be a smart move. Also interesting to me is that all of this is being framed as "Post-Killer". Truth is, this will have an impact on all local media. What’s interesting to me is that at a recent Online News Association conference, Jim Brady stressed MOBILE.

I think a BIG part of their strategy will be mobile applications

Given higher CTR’s on mobile display ads, this could be a smart move.

Also interesting to me is that all of this is being framed as “Post-Killer”. Truth is, this will have an impact on all local media.

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