London Lite’s life threatened

londonlite_cover.jpgAssociated Newspapers, the owner of free afternoon daily London Lite, started talking today to the 36 staff members of the newspaper about changes that “may result in closure”.

One of the reasons – apart from the paper not making any money now – might be that the once paid Evening Standard, is now distributed as a free afternoon daily in London as well, and has increased circulation to 600,000 (and will increase it further to 750,000 at the end of the year).

Associated Newspapers owns 25% of The Evening Standard. Lite’s circulation is 400,000.

Steve Auckland, managing director of Associated Newspapers Free Division, said: “Despite reaching a large audience with an excellent editorial format, we are concerned about the commercial viability in this highly competitive area.”

Thelondonpaper, the competitor of London Lite, was closed down by its owner, Murdoch’s News International, in September of this year.

One Response to “London Lite’s life threatened”

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