La Gaceta paid relaunch

Spanish business paper La Gaceta de los Negocios changed its formula from a pure economic paper to a more general paper last week and changed its title to only La Gaceta.

The change is the result of a change of ownership when it was bought by multimedia group Intereconomía. The new owner was active on TV, radio and internet so far, owns a magazine but lacked a newspaper. (AFP)

La Gaceta de los Negocios was mainly distributed for free to businesses (like the other business dailies Cinco Días and El Economista). The new formula will probably end this distribution. The cover price will be €1,50.

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