Swedish readership 2009

According to the latest Orvesto research (May – August 2009) Metro has 661,000 readers in Stockholm, 284,000 in Göteborg, 273,000 in Skane and 409,000 in the rest of the country.

In total 1,560,000 people read the free daily on average, making it the best-read paper in the country. This is somewhat less than the 1.6 million readers in the same period of 2008. The reason is probably that Metro cut circulation of the national ‘Riks’ edition which lost 50,000 readers. In other markets the readers went down with only a few thousand.

City Helsingborg has 48,000 readers, City Landskrona 20,000 readers while in Malmö/Lund 125,000 people read City.

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