Former Metro editor moves to PR

Sakari Pitk√§nen, the former editor in chief of Metro International, who suddenly left the company in July (see previous post) got a new job… as PR consultant for Swedish PR agency Prime.

Prime is, according to Sakari on his blog:

They are young, smart and seems to have fun at work. They challenge things in the PR industry. A bit like Metro does in print. (…) Boundaries between what we today regard as journalism, advertising and PR will be moved and sometimes merge.

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