Swiss free dailies increase circulation

20minuten2008According to the last WEMF data over the first 6 months of 2009 and the last 6 of 2008, free circulation of Swiss market leader 20 Minuten again increased. The paper distributes now 766,000 copies – 536,000 in the German speaking part, 230,000 in the French speaking part. The increase, however, is less compared to previous years.

French free daily Le Matin Bleu (closed down September 25) distributed 232,000 copies. News (Tamedia) is not included in the research.

Free evening paper Blick am Abend distributed 225,000 copies, thereby overtaking it’s paid mother Blick that distributed 215,000 copies. The new markets of St. Gallen and Luzern are not yet included.

All paid papers lost circulation compared to the previous period. (Persoenlich)

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