Preview of Metro Hungary’s half-Berliner

Photo 39This morning I will talk at the conference of the Hungarian Newspaper Association MLE about advertising and the future of newspapers.

When arriving at the venue a sample of the new Metro (Metropol in Hungary) half-Berliner was handed out. The ‘regular’ tabloid was also available at the conference. Left the two papers compared (and yes, that’s me hiding behind the Metropol’s).

The switch to the new format will be made in January. The Czech Metro already changed to the smaller format before.

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