15min to 3-day schedule
Free Lithuanian paper 15min moved from a daily to three-days-a-week schedule last Monday. Circulation on Monday, Wednesday and Friday will be increased from 65,000 to 95,000.
The paper was launched in 2005 with an edition in capital Vilnius, in 2006 editions for Kaunas and Klaipeda were added. Norwegian publisher Schibsted first bought a share in the company an took over the whole operation later.
The unstable advertising market is said to be the reason for the move. (Opinija)

October 6th, 2009 at 9:47 pm
[...] FREE IN VILNIUS: 15min, the free daily in the Lithuanian capital, has gone from five- to three days-a-week publication, citing an unstable ad market. [Newspaper [...]