Newspaper Innovation

Tomorrow I will speak at the conference of the Hungarian Association of Newspapers MLE. about newspaper advertising, cross media models and format changes.

Checking the distribution in the subway station I noticed the special Hungarian Metropol boxes again.

In most newspaper boxes around the world you take your paper from a stack, in this one you can only pick one at the time.

The reason was that in the beginning people took whole stacks of newspapers to distribute, make fires or use them in other creative ways. This box prevents that.

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