iPhone app for Metro Canada

Picture 3This month, Metro Canada introduced English language mobile versions for the iPhone and the Blackberry. The French version will be available in October.

The app offers news, entertainment and sports, while readers can comment on stories, get their puzzle answers, and check movie showtimes. Also movie trailers and news videos are featured on the mobile platform.

There will be 2-D barcodes in the printed newspaper that readers can scan with their mobile phone to access more information on specific subjects. Guinness used this technology for a promotional action whereby readers could win trips to Dublin.

The introduction is accompanied by a million dollar promotional campaign.

One Response to “iPhone app for Metro Canada”

  1. Newspaper Innovation » Blog Archive » amNewYork with Mircrosoft Tag Says:

    [...] is not the first paper to use these options. Metro Canada (see previous) and Herald Metro (Ireland) use QR codes (see [...]