Presentation of free dailies in Austria

vozlogoThis afternoon I will talk at the “weeklies & magazines” conference of the Austrian Publishers Organization VÖZ in Langenlois.

Austria is a very lively market for free dailies and weeklies, with several of them launching and closing down since 2001, and an ongoing dispute about official auditing of free and paid circulation and readership.

The market is also very consolidated, with Mediaprint (Kronen Zeitung, Kurier) dominating the paid market while Styria and Moser Holding are joining forces on a regional level.

The two largest players on the free dailies market are Heute (530,000 copies) and Österreich (115,000 free copies).

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