Last Matin Bleu on Friday

le_matin_bleuFree daily Le Matin Bleu, launched four years ago in the French speaking part of Switzerland, will print its last edition Friday September 25. The paper had a circulation of 230,000 and a readership of 560,000. It was published in two editions for Geneva and Lausanne (Vaud). Around ten people will lose their job.

Publisher Edipresse will merge with Tamedia, publisher of competitor 20 Minutes, and already announced that both titles will be merged after a positive decision of the Swiss competition authorities on the merger.

The current operation, however, looks like a closure of Le Matin Bleu. Tamedia said that a ‘new’ 20 minutes (circulation 220,000; readership 526,000), combining the “best of both editions” will be launched in November.

Joseph Crisci, director of Le Matin Bleu will be leading the new paper while the current editor in chief of Le Matin Bleu, Tristan Cerf, will be the new editor of 20 Minutes (Persoenlich).

Total Swiss free circulation dropped from 2.1 million in 2007 to less than 1.2 million now. Earlier “.ch”, Cash, and three editions of ‘News’ were closed down.

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