Free dailies keep French readership stable

Newspaper readership in France decreased marginally with 0.3% when July 2008 – June 2009 is compared with the previous research period January – December 2008. In total 24 million French read a newspaper; 4.5 million read a free daily.

The reason for the stability, however, is the growth of free readership, which increased with 2%. National and regional newspapers lost readership according to the latest AudiPresse EPIQ research.

Compared to July 2007 – June 2008 total readership increased, with the free dailies (+4%) and the regional press (+2.6%) contributing mostly to that. The national press gained 1%.

20 Minutes now has 2,745,000 readers (2,721,000 in 2008; +1%) which makes it – again – the best read newspaper in France. Metro is second (2,534,000 readers – 2,483 in 2008; +2%), now surpassing L’Equipe (2,400,000 readers against 2,587,000 in 2008). Fourth is Le Parisien/Aujourd’hui with 2,252,000 readers.

The free Plus-papers in Marseille, Lille, Lyon, Bordeaux, Montpellier, Paris, Nantes and Nice have 1,587,000 readers in total (+7%) while Vincent Bolloré’s free evening paper Direct Soir now has a daily audience of 1,156,000 (+13%).

One Response to “Free dailies keep French readership stable”

  1. Newspaper Innovation » Blog Archive » 29 minutes for 20 Minutes Says:

    [...] report on the French readership data (see previous post) contained one curious item on the last pages where the reading time of the different sort of [...]