Danish frees cut circulation

Two of the three remaining Danish free dailies, 24timer and Urban, cut circulation compared to 2008. Only MetroXpress distributes the same number of papers in the first half of 2009 (228,000) as in 2008 according to the Danish auditing organization Dansk Oplagskontrol.

Urban (Berlingske) distributed 203,000 copies on average in 2008 against 162,000 in 2009. 24timer, owned by Metro International, has a circulation of 180,000 in the first half of 2009 (224,000 copies in 2008).

Average circulation for the whole of 2009 will be lower for both titles as they cut circulation or didn’t publish during the summer holidays.

Total free circulation in Denmark is now 570,000 (around 30% of total newspaper circulation). In 2006 this was almost 2 million (more than 60%).

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