Again more readers for 20 Minuten

Swiss free daily 20 Minuten is -again – the best-read newspaper in Switzerland and has – again – increased its readership.

According to the 2009-2 readership data from WEMF Mach Basic (reported by Persoenlich) the paper now has 1,417,000 daily readers (1,365,000 in the 2009-1 survey). The impact of the closure of free dailies Cash and .ch seems to be rather minimal so far.

Second in German speaking Switzerland is Blick with 649,000 readers. Free dailies Blick am Abend (358,000 readers) and News (334,000) are on places 6 and 7.

In the French speaking part free daily Le Matin Bleu is the best-read paper with 559,000 readers before free paper 20 Minutes (526,000 readers). Paid paper Le Matin is third with 246,000 readers. The two free dailies, both increasing readership, will merge this autumn.

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