New design for La Hora

Checking the website of Chile free paper La Hora, I discovered that the paper now has a full ePaper version online while also the design has been changed. (On the inside pages La Hora features also a Twitter news column by their readers.)

The paper was launched in March 2000, two months after Metro International started with an edition in Chile. A year later also an evening edition (La Hora de la Tarde) started – I am not sure whether this paper is still around). Publisher is Copesa, also owner of paid daily La Tercera.

La Hora was a paid paper from 1935 to 1951. In 1997 it was relaunched as an afternoon paper while it was converted to a free morning paper in 2000. In 2006 it expanded distribution to Antofagasta, Valparaiso, ViƱa del Mar, Rancagua, Concepcion, Talcahuano, Temuco and Puerto Montt.

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