Kaiser Hans dreams of expansion

Hans Dichand, the 88-year old owner of Kronen Zeitung, the absolute market leader in Austria, dreams about expanding his Kronen Zeitung to the former parts of the Austrian-Hungarian Kaiserreich.

In the Kronen weekend section ‘Live’ he said that launching free versions of his popular tabloid in the former “Kronländer” would be a very good idea because there is still an Austrian-feeling in those areas. (Der Standard)

These Kronländer span several Southern and Eastern European countries outside Austria. Publishers in the Czech Republic, Slovenia, Hungary, Slovakia, Poland, Russia, Croatia, Italy, Serbia, Ukraine, Bosnia, Herzegowina and Romania should watch their backs.

Below a map from Wikipedia with all the ‘contested’ areas.

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