five years Heute

Austrian free daily Heute will celebrate its fifth anniversary next week.

The paper was launched on September 6 in 2004 in Vienna with a circulation of 150,000 – editions for NiederOstereich (St. Pölten), Graz and the Linz area (Oberösterreich) followed in 2006.

The Graz edition was closed after little more than a year. Total circulation of Heute is now around 480,000.

After years of struggle the paper’s circulation is now officially audited together with all other Austrian newspaper while the first general readership survey on all Austrian dailies – including Heute – is expected within months.

According to Der Standard) is Heute planning to increase the number of regional editions in Vienna and Niederösterreich to make it easier for smaller businesses to advertise in the paper.

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