De Pers expansion plans

Dutch free daily De Pers, cutting circulation in the last years from 500,000 to 200,000; is planning to increase circulation again, although it hasn’t revealed yet when the increase will take place and how many copies it plans to print in the future.

Since May this year the paper is only available in the Amsterdam, Rotterdam and The Hague area after it made a deal with regional publisher Wegener on printing, advertising and distribution.

Publisher Ben Rogmans is now thinking according to Dutch website Sprout about publishing again in more province capitals and in university cities.

Wegener director Joop Munsterman said earlier that he thought De Pers would be the largest newspaper in the Netherlands in the future (see previous post) although he also did not reveal any details of the plan.

Comments are closed.