All UK frees increase readership

Mixed emotions at Thelondonpaper. September 16, the paper will probably be published for the last time; their last NRS readership survey, however, showed an increase again to more than 1.1 million readers, meaning more than 2 readers for every copy.

The paper started with 800,000 readers and is now closing in on competitor London Lite with 1.13 million readers (but with a lower circulation).

Also Metro gained in readership, now reaching for the first time more than 3.5 million readers.

Most paid papers lost readers although The Guardian, the Times and the Daily Express gained some readers compared to the first 6 months of 2008.

One Response to “All UK frees increase readership”

  1. Newspaper Innovation » Blog Archive » The 0.05% “gain” Says:

    [...] This is of course totally irrelevant – for advertisers readership data (see previous post) is what really counts. Both London Lite and thelondonpaper have a readership of 1.1 million with [...]