Swiss 20 Minuten cuts circulation

Almost 10% of the circulation will be cut by leading Swiss free daily 20 Minuten in the coming months although management calls the operation optimalisation.

Distribution went up in 2007 from 431.000 to 550.000 – partly because of the new competitor “.ch”. Now that title is no longer around and the recession also affects Switzerland, circulation will be down to 500,000 copies.

The paper expects no decline in readership according to Persoenlich.

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