De Pers wants to be the biggest… again

Wegener director Joop Munsterman wants to make free Dutch daily De Pers “the largest daily in the Netherlands” according to an interview in De Pers.

The leading Dutch publisher of regional dailies Wegener – majority owned by Mecom – entered into a cooperation deal with De Pers – privately owned by millionaire Marcel Boekhoorn – some months ago (see previous post) on advertising, printing and distribution. De Pers at that time cut back circulation to 200,000 from almost 500,000 in 2007 and 370,000 in 2008.

When De Pers was launched in 2007, the paper’s director Cornelis van den Berg boasted that it would have the highest circulation in the Netherlands within a year and be profitable as well. History proved him wrong while he was forced to leave the company after little more than a year (for the full story on that see previous post).

How the new effort will be brought about is a mystery. De Pers has been cutting costs, sacking staff and decreasing circulation in the last years while Wegener is part of the debt-ridden Mecom.

Mecom actually wants to take Wegener from the stock exchange – opposed by the minority share holders – probably to mortgage the company to pay the huge debts. Clearing out Wegener is more likely than investing in it.

Munsterman, at the same time, has experiences with free papers, he used to be in charge of the free weeklies of the company.

One Response to “De Pers wants to be the biggest… again”

  1. Newspaper Innovation » Blog Archive » De Pers expansion plans Says:

    [...] that he thought De Pers would be the largest newspaper in the Netherlands in the future (see previous post) although he also did not reveal any details of the [...]