Denver: one paid down, two frees up

Clyde Davis Free-Daily blog ran an interesting piece on the newspaper situation in Denver, a town made famous by the closure of the Rocky Mountain News, a paper most people never heard off until it closed down.

In the same town, however, two free papers are doing quite well: The Aurora Sentinel and The Denver Daily News.

The first paper has been serving the Denver suburb of Aurora (300,000 population) since 2004, first as a the free daily The Aurora Sun. In 2007 the paper was merged with weekly Aurora Sun and is now published under the Aurora Sentinal Free Daily name. People can pick up the paper from 1,000 racks and boxes.

The paper has a weekday (Mon-Thu) circulation of almost 9,000 copies while its Friday weekend edition has a circulation of 16,500. The traditional paid weekly Aurora Sentinal has a circulation of 7,500.

The Denver Daily News is more a city paper so there is not too much competition between the two. It is part of the Price/Pavelich group that also publishes free papers in Vail and Palo Alto.

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