Sanoma (Finland) free performs better than paid

The sales of Sanoma’s freesheet division Kaupunkilehdet ‘ decreased slightly’, mainly because of the merger between Metro and Uutislehti 100 in 2008. The company is still quite confident about the free division, because, according to the publisher’s 2009-I (January-June) report:

Kaupunkilehdet has gained market share in the advertising market, since free sheets in general are performing better than the media market in general. (Nasdaq)

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